Automatic salutations for CleverReach subscribers
German newsletters open with “Sehr geehrte Frau Müller,” or “Sehr geehrter Herr Müller,”, and most sign-up forms do not ask which one. Let a Zap write the complete line into a CleverReach field for every new subscriber, in German or nine other languages, and fall back to a neutral greeting when the gender is not certain.
100 free credits every day. No card.
One field with the whole line
Create a text attribute for the salutation in CleverReach, for example Anrede, and put its placeholder at the top of your mailing. Storing the complete line rather than just Herr or Frau keeps the grammar right: “Sehr geehrter Herr” and “Sehr geehrte Frau” differ in more than one word, and the neutral form, “Guten Tag Kim Müller,”, has no title at all.
The neutral form is used whenever the gender is below the threshold, 90 by default, or a name part is missing. A subscriber called Kim Müller or one who signed up as info@ gets the neutral line rather than a guess. Academic titles in the name, such as Dr., are kept: “Sehr geehrte Frau Dr. Müller,”.
Zapier: New Subscriber → Get Salutation → Add/Update Subscriber
Add NameGender to your Zapier account with the invitation link on this page. Trigger: CleverReach, New Subscriber, on your list. Action: NameGender, Get Salutation, with the first and last name as the name and language de, or de-AT or de-CH for Austria and Switzerland. Action: CleverReach, Add/Update Subscriber, on the same list with the subscriber’s email and Formal salutation from the NameGender step in your salutation attribute.
When your form asks only for an email address, map the email into the Email field of Get Salutation instead: anna.mueller@example.de becomes “Sehr geehrte Frau Mueller,”. An email address carries no umlauts, so prefer the name when you have it.
In Make: CleverReach’s Watch Subscribers trigger, NameGender’s Get a Salutation module, then CleverReach’s Update a Subscriber.
Existing subscribers
Export the list from CleverReach, open it in Google Sheets with the NameGender add-on or in Excel with the NameGender add-in, and fill a column with =NAMEGENDER_SALUTATION(A2:A5000, "de") in Sheets or =NAMEGENDER.SALUTATION(A2:A5000, "de") in Excel, where column A holds the full names. Import the file back into the same list, matching on email and mapping the new column to your salutation attribute.
Questions
Which languages are supported?
German (with Austrian and Swiss variants), English, French, Spanish, Italian, Portuguese, Dutch, Turkish, Polish and Japanese.
What does a subscriber with an unclear name get?
The neutral line, “Guten Tag Kim Müller,” in German, never a guessed Herr or Frau. The step also says why it chose the neutral form.
Can I use the informal “Liebe Anna,”?
Yes. Get Salutation returns formal, informal and neutral lines; map the informal one instead.
What does it cost?
One credit per subscriber, including neutral results.
Related pages
Turn a name into “Sehr geehrte Frau Dr. Müller,”, “Sayın Ahmet Bey,” or “Madame,” in one call. Neutral when the gender is not certain. 1 credit.
Fill a GENDER audience field for new Mailchimp subscribers from the first name or email, then segment and personalise only where the answer is confident.
Fill a gender property on every new HubSpot contact from the first name or email. Zapier and Make steps, plus a CSV route for existing contacts.
Reading the gender field alone discards everything that says whether to believe it. What each response field means and the thresholds behind confidence.
Check it against your own list
Every number on this page is reproducible with a free key. If your data breaks it, that is the more interesting result.